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An Introduction to Web Design Styles

serifsContent plays a large role in web design. Most websites seek to convey a certain message and due to this, it’s vital to pay attention to the way your content is presented. Web design is the art of arranging and designing aspects of a website in a way that’s pleasing to the eye. In this post, we’ll take a look at a few styles in web design and highlight advantages of each depending on what type of website you’re looking to create.

To start with, we’ll take a look at typography. There are two major types of typography in web design. These are:

  1. Serif fonts
  2. Sans serif fonts

These two are used in different ways across websites to achieve varying effects. For example, serif fonts have arcs on the ends of each letter, giving them an artistic embellishment.  Sans serif fonts are plain and basic. While serif fonts may look esthetically striking, they can only be used in headings and titles. This is because they look distracting if used in body text. Sans serif fonts are ideal for main content as they don’t take away from the message in the content. However, if they are used in a title, they don’t give the needed impact nor do they make someone stop to pay attention to what’s being announced.


grungeGrunge-based websites use rugged and unconventional designs to create an unfinished and dirty look. This kind of web design style is appropriate for urban websites targeting a younger crowd or an artist’s site. This is because the spontaneous nature of the design is almost a statement leaning towards rebellion that can’t be boxed in. Grunge uses rough textures, varying typefaces, realistic images, imprints and earthy colors to come up with a website that has a feel and look which will resonate with people looking for something that’s not mainstream.

web20Web 2.0 websites on the other hand use clean lines, glossy images, sans serif fonts and shiny buttons to convey a clean, minimalist and futuristic look. This is one of the most common web design styles dominating the internet. A reason why this style of web design is so popular is because of its flawless presentation that makes it easy to find different elements leading to a seamless and intuitive web experience. Some of the elements you need to pay attention to when creating web 2.0 websites include bold logos, simple lines, fewer columns, simple navigation and rich surfaces.

Typography in itself can become a web design style. This is an impactful style which puts content in center stage. This may include having bold serif fonts covering whole pages, creating a feeling of urgency. This style is ideal for artistic and advertising websites that want to announce the launch of a product, album or book. The interplay between font sizes also makes typography-based websites look classy and elegant. Some of the key points to pay attention to when creating typography based websites include contrast, message and pixel size. Musicians, ad agencies and book writers may benefit the most from using typography based websites.

Web design styles come in different variations. The most important thing to pay attention to is the message you want to convey. A beautifully created website should have a balance between art and content to ensure that any individual browsing through its pages doesn’t get overwhelmed by one concept and forget about the other. Additionally, web design is continually evolving. Creating a website that’s flexible enough to adapt to these changes is vital in order to ensure that you keep up with the current trends. If creating a website from scratch is hard work or too costly, think about acquiring readymade web templates which come with individual styles. This makes web design more accessible to many people as all one has to do is change the template to achieve the required style. Lastly, web designers need to pay attention to the different technologies and gadgets that become available with each passing year. Factors such as screen size, resolution, better internet speeds, new programming languages and the need for responsive web design are all things that need to be considered when picking the ideal web design for your website. At the end of the day, great web design has the potential to change the way a user thinks about your product or service.

Famous Quotes...

  • Art is the lie that reveals the truth.

    -Pablo Picasso
  • Whenever something is engineered as complex, it is designed to keep you simple.

    -Richard Diaz
  • A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.

    -Douglas Adams
  • Simplicity, carried to an an extreme, becomes elegance.

    -Jon Franklin
  • Accessible design is good design.

    -Steve Ballmer
  • Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.

    -Paul Rand
  • Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.

    -Steve Jobs