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Web Design Basics

Web design is an integral part of any business that wants to have a solid presence online. This is because of the fact that a good design usually boosts a company’s image in the eyes of the internet savvy target customer. Lots of people today use the internet in one way or the other on a daily basis thanks to the proliferation of hand-held devices such as smartphones and tablets which allow users to access the World Wide Web via fast connections. In this post, we’ll take a look at a few tips that may help a business owner create an impactful website using a couple of vital web design tenets.


universallanguage1. Simplicity – A Universal Language

Most web design pros understand the need to have a simple website. This usually encompasses things such as using toned down color hues, creating content which is easy to read and going easy on aids such as flash and java animation scripts. A website that’s designed simply helps websites load faster and be more responsive. Better responsiveness leads to a lower bounce rate meaning that you’re more likely to have a higher conversion rate.


color2.  Color Psychology

When designing your ideal website, you need to pay close attention to the colors that you want to use to achieve your desired impact. This is especially true if you’re in a niche market that’s competitive or saturated with other similar businesses. Different colors affect your target market on a conscious and subliminal level. For instance, red is a vibrant color which symbolizes sexuality, excitement, danger and urgency. This color would be great for a website selling lingerie, auto parts and cars, and other fast moving merchandise. On the other hand, green symbolizes growth, openness, relaxation and nature, making it ideal for spa and wellness websites. The idea here is to have a website color scheme that’s in line with what you’re selling.


optimize3. Optimize Your Conversion Funnel

A website that uses great web design basics will boost its conversion funnel rates. This usually has to do with how many visitors you’ll retain after they are done with browsing through your website. One way of doing this would be to link pages intuitively to ensure that you influence the user’s navigation so they can purchase your product or sign up for a subscription service. A well laid out website can achieve this, which in the end boosts profits and creates loyalty.


contentking4. Content is King

Content makes up more than 90 percent of most websites today. This means that web design needs to be centered on great content. After all, most people visit websites to find out vital information about a product or service. A website that’s design heavy will take the focus away from the content and make it hard for your visitor to know what exactly it is you’re selling. Hiring a competent copywriter or content writer should be part of your web design strategy. Well-written content usually makes a bigger impact than a visually pleasing website.


websitespeed5. Center Your Design Around Speed

Most people stay on site on an average of three seconds before moving on to the next. Because of this, it’s important to ensure that your website loads fast to save the site’s visitor time and data. You can do this by using smaller sized photos, removing unnecessary add-ons, reducing the number of videos featured on the site and choosing smaller sized flash animations are all things you can do to create a fast loading website. At the end of the day, a website needs to be easy, convenient and fun to use. The stiff competition you face from the millions of websites online means that you have to have a site that can communicate your vision in seconds.

Web design is more than just creating a visually appealing website. Content, speed, color and intuitive conversion funnels are some of the things that need to be taken into consideration in order to come up with a site that’s a joy to browse through. At the same time, it’s important to hire a highly qualified web designer with the needed experience to ensure that you’re getting value for money as well as an expertly crafted website.

Famous Quotes...

  • Art is the lie that reveals the truth.

    -Pablo Picasso
  • Whenever something is engineered as complex, it is designed to keep you simple.

    -Richard Diaz
  • A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.

    -Douglas Adams
  • Simplicity, carried to an an extreme, becomes elegance.

    -Jon Franklin
  • Accessible design is good design.

    -Steve Ballmer
  • Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.

    -Paul Rand
  • Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.

    -Steve Jobs